GCN Home > 07/23/07 issue
Taking it to the streets
Emerging geoWeb tools give agencies new ways to put their data to use
By Patrick Marshall
The competition to provide geospatial data via the Web has become a full-scale arms race, in which resolution makes the difference between a superpower and a has-been. But in this race, government agencies and their constituents stand to gain from each escalation.

Take location photography. Initially, Google got most of the attention with its Google Earth application. Enter a place name in the search box, and a representation of the Earth spins toward that general region and then zooms in on the location, showing satellite imagery sometimes down to a resolution as close as three inches per pixel.

Microsoft developed its own platform and even used some of the same imagery. And like Google Earth, Microsoft Virtual Earth offered basic analytic and markup tools and let users import their own data into layers. Then Microsoft added something new: 3-D imagery. You could not only look down on cities but at least in some cases look out over them, as though you were looking out from a helicopter, rather than down from a satellite.

In April, Google upped the ante once again with Street View, a feature in the companys Web browser-based mapping product, Google Maps. As its name implies, Street View takes users down to street level. When you click on the Street View button, a human figure that you can move around on the map appears. Once you position the figure and click, youll find yourself in the middle of a high-resolution image of the icons surroundings, an image you can move through and turn a full 360 degrees.

Forget blogs theyre passé. The newest, hottest thing is the geoWeb the marriage of geospatial tools and the Internet. The geoWeb goes beyond simple maps pasted onto Web sites. The idea is that interactive maps contain lots of searchable, retrievable data, including, in some cases, real-time location data from the Global Positioning System.

Google Earth and Microsoft Virtual Earth are the most obvious examples, but they are far from being the most innovative and powerful ones. Wiki sites offer editable user-generated maps where visitors offer their own impressions of the area. Onboard navigation sites download the latest gas prices and even reviews of restaurants near a drivers location. Cell phone services can alert you when a friend is nearby.

With many new technologies that first find popularity in commercial markets, the implications for the federal government may not be clear. With the geoWeb, however, the federal government has found itself with two major roles from the get-go. First, federal agencies are providing much of the data behind the geoWeb explosion. Second, government is finding the geoWeb to be an effective way to deliver information directly to citizens via its own Web applications.

Were the government, said Pat Garvey, geospatial download service manager at the Environmental Protection Agency. Everybody owns this data. And now were able to provide it in a format where it can be used. Its not just Google, but Google Earth represents a turning point.

Much of the data collected by the federal government is geographically sensitive. Census data, Geological Survey data, Commerce Department data, EPA data most or all of the information collected by these agencies has previously only been accessible in geospatial form via desktop applications designed by third-party companies. Historically, these applications are expensive and require significant training for users.

With the advent of the geoWeb, however, this data is becoming more broadly available to developers and consumers alike.

This is booming, Garvey said. Third parties are building applications to sell to companies. Nonprofits are building applications to analyze the data and interact with people.

EPAs download service offers an impressive array of free data online, including the Superfund National Priorities List, the Toxic Release Inventory System, a list of hazardous-waste disposal facilities and others.

Our data is generally going to be used by average citizens Garvey said. But people are building applications to use the data that can be used by average citizens. Many other agencies and departments are also offering data online.
Indeed, the Geospatial One-Stop project sponsored by the Office of Management and Budget aims to give all levels of government and the public easy access to most of its data. Project leaders are asking local governments and federal agencies and departments to register and publish metadata for Web mapping services on the GOS portal at www.geodata.gov.

Already, there is a broad array of data available online or for download. You can, for example, display all the earthquakes with a magnitude greater than 5.0 between 1973 and 2001, using data from the Geological Survey. Or you can view health data in your locality courtesy of the Health and Human Services Department.

Shaking up the industry
The advent of the geoWeb, with lots of free data and browser-based mapping tools, is a challenge for many of the established geographic information systems vendors, who are used to delivering propriety applications to business and government. Some geospatial graybeards might be skittish about the trends, but others are jumping on board.

The geoWeb is a natural evolution of GIS, from being a workstation-based system for individuals working on projects to workgroups of people working on client/server workgroup applications, to enterprise systems that connect together multiple nodes, and then on out to the Web as an environment for connecting systems together, said David Maquire, director of products at ESRI.

Although ESRI continues to offer server and workstation solutions for enterprises which deliver much more database, map-editing and analytic muscle than Web-based solutions can yet provide the company also has embraced the geoWeb by contributing an array of Web services to developers and users that integrate with Web-based tools, such as Google Earth or ESRIs ArcExplorer, a downloadable mapping application. These services deliver data from back-end servers to a variety of Web applications for display and analysis.

Autodesk, another GIS heavyweight, also has embraced the geoWeb, especially its open-source aspect. Juliana Slye, director at Autodesks government division, said two trends are emerging that encourage the democratization of GIS: the emergence of Web-based tools and the availability of open-source tools.

There is a significant need to push GIS capabilities out to a nontechnical end user, Slye said, to be able to take different types of GIS integrated data and enable communities of nontechnical users to not just interact but add to that data.

Slye said Autodesks open-source version of its MapGuide program received an enthusiastic response from government and citizen groups. One example of its implementation is the Urban Forest Mapping Project, a joint undertaking by the San Francisco Bureau of Urban Forestry and the nonprofit Friends of the Urban Forest. The project keeps track of the citys existing and newly planted trees, and the system allows the city to map future planting locations and calculate costs.

Because [the project] was an initiative that was not at the top of the citys management agenda, it wasnt funded, Slye said. Autodesk provided a level of funding, along with engineering support and the MapGuide open-source product. Because the city used an open-source product, they were able to create a program where they wouldnt otherwise have been able to do so, she said.

Still many hurdles to clear
Despite the recent explosion of the geoWeb, there are obstacles to further development. The primary hurdle, most experts say, is a continuing lack of standards.

There are no practical standards right now in this area, Maguire said. Its moving so fast, and everybodys working their hardest to optimize these systems, so theres a relatively limited lowest common denominator for interoperability.

The development of geospatial standards is the goal of the Open Geospatial Consortium, a nonprofit consortium of 346 companies, government agencies and universities. OGC recently took a major step forward by securing an agreement with Google to develop its Keyhole Markup Language (KML) the Extensible Markup Language-based language used for developing Google Earth into a standard.

Its a pretty big deal, said Carl Reed, chief technology officer at OGC. Its the first time any of the big browser companies have brought geotechnology directly into a standards organization.

Reed said hes hopeful that a standardized 3.0 version of KML can be released by the end of this year or early next year.

Making KML a standard will be a definite plus, Maguire said, though its only one step on the road to greater interoperability. It will provide a mechanism that makes it easier for people to work with Google Earth and to put their data on Google Earth, no question about that, he said.

But he warned that standardizing a single markup language is only a small part of what is needed. Even in those areas where standards are developed, a lot of standards are open to interpretation, he said. So its possible for organizations to produce a standards-compliant service which wont in fact work with someone elses interpretation. So theres work to be done there.

Another issue facing geoWeb developers is the currency and verification of data. When large datasets are opened to Web access, keeping the information current and accurate can be a huge chore, especially in those implementations where end users are contributing data. What happens if a mapping company offers faulty directions that send a user into a dangerous location? The problem is especially challenging for applications that include user-contributed data.

We have our lawyers looking at that right now, said Mladen Stojic, director of enterprise products at Leica. One of the things we assume because we have to is that the quality and the fidelity of the data is really dependent upon having legitimate communities. The quality and the fidelity is managed by the authors of the data. Stojic said the vendors job is to make sure that the accuracy, quality and currency of data is fully disclosed to users.

Maguire agrees. Like a lot of these things on the Web, its the responsibility of the user both to ensure that they have a proper license to use the data and that the data suits the purpose, he said. When I get driving instructions from MapQuest, its my responsibility. If I want to drive into a river, I think its my responsibility.

Maguire figures that the open market of the Web will ultimately rule. Whats going to happen is there will be brands that emerge on the Web, just as they do in other areas, and the brands will stand for something in terms of integrity of the data, completeness of the data and quality, he said. Thats the key thing about the Web people gravitate to useful sites and sites that have the type of information theyre interested in.

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